Welcome to Frankfurter Buchmesse!

We look forward to welcoming you as a new exhibitor to the world’s largest book and media fair. To harness all the benefits of the Book Fair, we would like to provide you with a few practical tips and tricks. With some simple steps, you can achieve the maximum results for your business and your ideas.
To make your Fair presence a complete success, you should pay attention to a few factors before, during and after the Book Fair: from reserving your overnight accommodations on time, to clever marketing of your products on site.

Set your goals and make targeted plans
To achieve your goals during your Fair stay, it’s important to clearly define them well in advance. What would you like to achieve with your stand at the Book Fair? What parameters need to be fulfilled so that your Fair exhibition can be declared a long-lasting success?
There are many reasons to have a stand at Frankfurter Buchmesse. Establish your reasons and create a basis for successful planning and the development of a fitting strategy.
Necomer Compact Guide 2017

The three pillars for your success at the fair

Authentic networking, effective, lasting marketing, and an attractive stand presentation together form the basis of your Fair success. Combine these three areas in an intelligent way to turn the Book Fair into your success.

Are you a Newcomer with questions?
We are happy to help!

Frankfurter Buchmesse
Service Center
t: +49 (0) 69 2102-0

Checklist: Are you well prepared?

  • Meet customers without stress. Make note of your most important meeting spots so that you can easily reach your appointments and react more quickly when on location.
  • What events look interesting to me? Use the Calendar of Events to plan your daily Fair schedule. You can also advertise your own events here simply by entering the information, and at no extra cost.
  • Be sure to take care of your accommodations and travel plans early on. Book lovers from around the world flock to Frankfurt for the Book Fair – so popular hotels and travel options are quickly sold out.
  • Maximise your visibility right from the start of your first Fair exhibit. Our How-to-do-Social-Media-Guide has gathered some valuable tips for you.
  • Get to know the traffic regulations for the fair.
  • Make friends early and connect with your fellow-colleagues in our Newcomer Group on Facebook.
  • Anything else you need to know, you'll find in the Fair A - Z